Frequently Asked Questions
What are your qualifications as a copywriter?
Consider me a technical copywriter. I translate highly complex technical concepts into marketing messages that speak to your reader. I turn features into compelling benefits that will grab your readers’ attention and entice them to act.
Do you have experience in the technology industry?
I’ve been working in the technology industry since I was 16-years old. I spent an amazing summer with applications engineers in a semiconductor company learning how to write assembly language, troubleshooting customer issues, editing chip documentation, stocking books in a new lab, and making a whole lot of copies.
I had such a wonderful experience and made such great contacts at this company, that I went on to work there through college and for the next 28 years. I’ve worked in all aspects of documentation from the product-line level to a corporate leadership role. I’ve worked in partnership with chip designers and architects, sales and marketing, applications engineers, and directly with customers. I learned firsthand the challenges they each faced in their respective roles. It was an invaluable experience and over the years, my interest in technology has only intensified.
What kinds of assignments do you handle?
I can handle a full array of copy needed by technology startups and established small- to mid-sized B2B companies, but I specialize in writing lead generation and sales conversion copy and telling your story. This includes sales funnels, online ads, video scripts and sales letters, opt-in pages, thank you pages, landing pages, email sales letters, autoresponder series, press releases, and press kits.
Click here to see a full list of the services I offer.
Do you offer consulting services?
Yes, I can advise you on your marketing strategy, help you plan your campaigns, or offer my opinion on how best to reach your clients through your marketing efforts.
What does it cost to hire you for a project?
You can let me know the type of project you have in mind, and I’ll quote you a price. The Services and Investment section provides typical prices for a variety of projects.
Your fee schedule lists a price for a ‘copy critique’. What’s that?
I help you strengthen results with a professional review and recommendations.
Who are your clients and what do they say about your copy and counsel?
A list of clients and a testimonial sheet are included in this website. One of my favorite testimonials is:
“…wonderful sense of humor, eagerly and persistently faces challenges…”
Vanessa is a joyful spirit full of humanity with a wonderful sense of humor. She eagerly and persistently faces challenges, is a terrific communicator, loves people, and has great energy.”
Mark Nixon, Applications Engineering Writer/Content Information Architect
How long will it take you to write my copy?
The schedule will depend on the project scope, complexity, and amount of research required. However, a typical project takes 2-4 weeks, so I can take the proper amount of time to fully research, write, and polish your copy until we are both fully satisfied.
However, I know that deadlines happen. If you need a quick turnaround, please indicate the date by which you must receive the copy in our initial discussion. If I agree to take the job, I guarantee you’ll receive the copy on the deadline date, if not before.
No matter what your deadline is, I will provide top-notch, high quality copy.
What happens if we want you to revise the copy?
I will happily revise the copy if you will let me know the changes you want to make. In fact, there is no additional charge for up to 2 revisions if they are sent back to me within 30 days of you receiving the copy.
However, if the changes are based on a material change in the product, service, or assignment, we should discuss this request as additional fees may apply.
How do I order from you?
I offer a free 30-minute consultation to learn more about your project needs.
NEW CLIENTS: Schedule time with me here.
Remember: This is a free 30-minute call and there is no obligation to buy.
EXISTING CLIENTS: Set up time to discuss current or new projects here.
Or you can call me at+1 512.743.9589 or send an email to firstname.lastname@example.org and we’ll set up time to talk. We’ll discuss next steps during the call.
I look forward to speaking with you.
Monday–Friday, 10 AM–3 PM CST